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SEO means preparing your site for more exposure on search engines which is the biggest source of visitors today. SEOs check for more informative content Links on other site which is counted as votes for your site

The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.